How can a small local business with no marketing budget use...

Price

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Place

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People

Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Good marketing is doing this well.

Product

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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Processes

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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How can a small local business with no marketing budget use social media to attract more customers?

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